Children's Toys Google Ads $ Facebook Ads Case Study

CHILDREN’S TOYS CASE STUDY

ROAS FOR ALL CAMPAIGNS (FACEBOOK/IG): 3.4

ROAS FOR ALL CAMPAIGNS (GOOGLE ADS): 17-20

How it began

An agency partner has asked us to look after this client’s Facebook and Google advertising. We have built upon their existing campaigns and added our two cents to further add value to their campaigns.

The journey ahead

The client has been working with the partner agency alreHow it went

Facebook Ads were okay but the client’s strength was in Google Ads. A ROAS of 3 vs 17-20 (Google) shows the latter was great for sales but Facebook still brought in useful sales.

With that in mind, the strategy thar was devised was to leverage existing audiences the brand is regularly exposed to and create new campaigns for the other ranges that aren’t as popular. This worked well and the newer toy brands quickly became popular.

We have helped the client expand the product range they offer while keeping up their high rate of return.ady so it didn’t require a set up. However, they had a more ambitious digital advertising strategy going forward so Little Yoda came in to help them get to that next stage.

How it went

Facebook Ads were okay but the client’s strength was in Google Ads. A ROAS of 3 vs 17-20 (Google) shows the latter was great for sales but Facebook still brought in useful sales.

With that in mind, the strategy thar was devised was to leverage existing audiences the brand is regularly exposed to and create new campaigns for the other ranges that aren’t as popular. This worked well and the newer toy brands quickly became popular.

We have helped the client expand the product range they offer while keeping up their high rate of return.