In developing the Calico brand guide, I aimed to establish a cohesive identity that reflects Calico's distinct personality. The name “Calico” was chosen to echo the historic Indian fabric from Kerala, invoking richness and craftsmanship. The logo design—a finely cut diamond composed of silvery gray and golden yellow segments—reinforces this exotic, premium feel. The guide includes precise specifications on logo use, typography, and color schemes, tailored to Calico’s audience. Messaging guidelines were also crafted to maintain a consistent, value-driven tone across all platforms, ensuring a unified brand experience.
Logo:
Brand Guide:
