Puzzle Onboarding

At Puzzle, we were building the next generation of accounting software. I worked in the growth and partnerships as a senior frontend developer.

We utilized analytic tools like PostHog, Amplitude and highlight.io to improve our onboarding experience at Puzzle. One of the biggest issues we saw was that a lot of people were dropping off at the bank connection step. Since Puzzle is fairly new, it isn't surprising that companies are hesitant to integrate their bank accounts. We redesigned and restructured the onboarding in order to make their experience better.