Tech Connection is a Paris-born community that runs conferences, local meet-ups, enterprise trainings, and an on-demand video platform for Swift, React, React Native, and Flutter developers. They needed a unified brand system that could scale with every new event and technology vertical.

Craft a single identity that feels both bold and approachable to real developers.

Build a modular sub-brand system for four flagship conferences while keeping visual cohesion.

Create guidelines that work from giant stage banners down to favicons and async video thumbnails.

I led the entire process:

Discovery Workshops – positioning & personality mapping.

Brand Strategy – tone of voice, archetype, naming patterns.

Visual Identity – Link-Hex mark, color system, typography.

Sub-Brand Design – Swift, Flutter, React, React Native.

Guidelines & Assets – brand manual, logo animations, web components.

The new Link-Hex mark—two interlocking hexagons with dynamic nodes—captures both human connection and technical precision. A flexible color system and responsive typography keep the brand consistent while allowing each conference to own a distinct accent. The result is a scalable identity that feels expert-driven, friendly, and unmistakably French-born.