For the redesign of Eximia Consulting’s website, SEO and strategic copywriting played a pivotal role in elevating its digital presence. By crafting clear, keyword-rich messaging tailored to tax consulting, I ensured search engine visibility while reinforcing credibility. Every headline, subheading, and call-to-action was optimized to enhance readability and engagement, guiding visitors seamlessly through essential services. Structured content, paired with persuasive copy, improved conversions by making information accessible and compelling—turning search traffic into loyal clients