For Rooted, my goal was

For Rooted, my goal was to create a wellness brand that feels less clinical and more like a daily act of self-care. The identity combines earthy botanical colors, refined typography, and nature-inspired imagery to communicate trust, balance, and holistic wellness. The result is a premium yet approachable brand designed to support healthier routines and mindful living. I had the opportunity to use AI Art direction for the complete branding🔥

Would you buy this product only by seeing the design?🙌