Duolingo-Style Brand Mascot — 3

Duolingo-Style Brand Mascot — 3 Custom Character Animations Project Description

What the client needed: The goal here was to animate a vector brand mascot in a clean, Duolingo-inspired style. I had to create 3 distinct action loops for the character while keeping its personality and expressions consistent throughout the movements.

How I approached it:

Breaking down the brief: First, I analyzed the client’s brand tone to understand exactly how this character should behave and react.

Planning the movement: Before jumping into software, I mapped out the main poses and storyboarded the timing for each of the 3 actions.

Rigging & Animation: Once the layout was locked, I brought the vector art into After Effects, set up the character rigging, and focused on delivering smooth, organic 2D motion.

The outcome: The project moved from concept to final render without any hiccups because of the heavy prep work in the storyboarding phase. The client got a ready-to-use set of expressive character loops for their digital platforms.