Creditorsrelief saw continually increasing costs per enrollment (or Cost Per Acquisition). I was tasked with optimizing the existing advertising accounts and to create new campaigns and strategies in order to generate more leads without increasing the CPA(Cost Per Acquisition).

*The CPA for Creditorsrelief is based on clients that have enrolled in the program and have paid for services

Take ownership of all ad accounts - Search, Display, and Social

Optimized the existing accounts across all channels

Implemented granular tracking in order to understand the traffic from each ad network

Created data-driven ad campaigns that were more targeted and optimized for the ideal customer

The optimizations and new campaigns required me to;

redefine the targeting on Search, Display, and Social channels

conduct extensive keyword and audience research

regularly conduct granular analysis and continually add in negative keywords, negative placements, and negative audiences

optimize the location targeting

implement day-parting

improve the landing pages to increase conversion rate

adjust bidding by device

as well as various other day-to-day tasks

Eventually I reached the goal of increasing leads without driving up CPA. But additionally, I was able to significantly drop the CPA from an average of $3,000 down to an average of $800.