Email Marketing Campaign Boost
Sarah Shelnut-Lebel
Achieved a 20% increase in marketable subscribers within the database by implementing a re-activation email campaign targeting inactive records aged up to 6 years, driving improved member experience and showcasing long-time subscriber loyalty.
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Posted Oct 28, 2024
Drove a 25% increase in member email engagement and retention rates, elevating email deliverability by 30% and improving inbox placement by 20%.
