The name Memor is derived from the word "memory," and reflects a commitment to honoring the past in a modern, accessible format. The design philosophy behind the brand centers on simplicity, empathy, and emotional clarity. Everything from the user interface to the logo—featuring a stylized “M” merged with an infinity symbol—speaks to the brand’s message of everlasting connection. Colors like deep blue and soft gold are used to convey trust, calm, and timelessness, ensuring every interaction with the platform feels safe, warm, and intentional.