Emotive Branding: Copywriting Meets Sensory Design

Not just product copy, this is brand poetry. I transform consumer goods into emotional experiences through writing that bridges the gap between commerce and art. Each piece in this project began with a product — a perfume, a piece of jewelry, a texture, a scent and evolved into a sensory story designed to captivate.

These are not poems for poems’ sake. They're anchored in strategic storytelling, written to spark desire, elevate perception, and communicate the soul of a brand. Whether it’s a luxury fragrance or a minimal lifestyle object, my goal is to make it feel like a living story. Well... some of them are just poems as well!

My complete writing portfolio is available here:

http://linktr.ee/wordsbyciru

My creative archive includes: ✦ Writing & Copy samples ✦ Brand storytelling & campaigns ✦ Modeling shots + concept shoots (coming soon)