Deubom

A solution designed to help local businesses bring customers back to physical stores post-pandemic, boosting visibility and engagement.

Industry: Cashback Client: DeuBom Service: UX UI Design Type: Mobile Year: 2019/2021

The DeuBom app successfully helped small businesses attract more customers and increase revenue by providing a seamless way to promote real-time deals. The key achievements include:

The challenge of DeuBom was to help local businesses attract customers to their physical stores by promoting real-time deals and increasing their visibility without requiring significant marketing investments. The goal was to create a simple and accessible solution that connected merchants and consumers, encouraging local shopping and strengthening neighborhood economies.

Increase Customer Traffic to Local Stores Help small businesses attract more customers by promoting nearby deals and enhancing their store presence.

Encourage Local Shopping Strengthen the connection between consumers and neighborhood businesses, making it easier for people to find relevant promotions in their area.

Ensure an Intuitive User Experience Design a user-friendly platform that allows both merchants and customers to engage effortlessly, driving adoption and retention.

I performed qualitative and quantitative user research, developed personas, and designed low and high-fidelity prototypes for both web and mobile. Additionally, I carried out usability testing and created MVPs to quickly validate the solution with users and investors.