Juicy Couture Initiative Brand Advertisement Video
Kristi Krave
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Posted Nov 5, 2025
AI-powered initiative video advertisement for the Juicy Couture brand.
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Clients
Juicy Couture
Brand advertisement concept for Juicy Couture
This video embodies the essence of the Juicy Couture brand — a celebration of casual glamour with a playful, irreverent twist. Every element was designed to echo the brand’s confident voice and luxurious ease.
The ASMR-inspired moment — the soft, satisfying crack of a plush, juicy peach — draws viewers in on a sensory level, elevating the experience while subtly reinforcing Juicy Couture’s signature blend of charm and attitude.
Video asset "Plush peach"
Video asset "Juicy Couture pillow"
Video asset "Model"
Brand products marketing visuals
Marketing visual "Juicy Couture bag on the table"
Models wearing Juicy Couture tracksuits with big cake
Models at pijama party playfully fighting
Scope of work:
Brand tone of voice conceptualization
Building the story concept
AI-powered video assets generation
AI-powered videoediting
Product marketing visuals ideation
AI-powered creation of marketing visuals