I led the development team for kattbjoern's E-commerce platform, using Headless Shopify, Gatsby.js, and Netlify, ensuring 100% uptime for several years.

• Custom CMS and conversion tracking with server-side support • Cross-selling/upselling modules, discount systems, and preorder campaigns to boost revenue • Analytics & Ad Tracking (Google Analytics, TikTok, Facebook) with Consent Mode via GTM • Automated testing and performance optimizations (Mux, AVIF) for faster load times I also handle digital marketing, working closely with Google representatives to optimize strategies.