Waylight helps creators sell memberships, products, and tickets straight from social media. Solid product, growing fast — but their landing page hadn't kept up.
It looked flat and generic, and it undersold a platform that was already outgrowing that look - they brought me in to fix that.
Below is the old landing page 👇
BEFORE: Waylight's old website design
What I did
I redesigned the full landing page in Figma, rebuilding the visual identity from the ground up to match where Waylight actually was as a company — not where it started.
A few of the calls I made:
Replaced the dark, heavy background with a lighter, more premium palette that felt current instead of dated
Rebuilt the hierarchy so the product's value is legible in the first five seconds, not after scrolling
Designed the hero to feel like a serious SaaS product landing page, not a generic template
Scope: Figma design only. The Waylight team handled implementation and development.