Mejuri Email Design | Klaviyo Email Marketing

Project Overview This is a self-initiated concept project where I redesigned a Klaviyo Welcome Flow email series inspired by Mejuri, a luxury fine jewelry brand known for its minimalist aesthetic and Shopify-powered DTC store. I chose Mejuri as my reference brand because their clean visual identity is a perfect match for high-end email design, and welcome flows are the highest-ROI automation any eCommerce brand can have.

This passion project allowed me to showcase my full process from Figma email design to Klaviyo flow strategy the same way I'd approach a real client brief.

Goal The goal was to design a Klaviyo welcome flow concept that:

Converts new subscribers into first-time buyers through intentional email design

Reflects a luxury brand's visual identity minimal, editorial, and product-forward

Demonstrates how a well-structured Klaviyo automation would work for a fine jewelry eCommerce brand

Strategy The concept strategy was built around three pillars:

1. Brand-First Design Instead of a generic Klaviyo template, I designed a fully custom email in Figma that mirrors Mejuri's website aesthetic minimal layout, elegant typography, muted tones, and product-forward composition.

2. Conversion-Focused Flow Structure The welcome flow was mapped out as a subscriber journey: brand introduction social proof, product discovery, purchase incentive. Each email has a single clear CTA to reduce decision fatigue and improve click-through rates.

3. Klaviyo Segmentation Logic The flow concept includes Klaviyo conditional splits based on subscriber behavior product browsing, link clicks, and purchases so the right message reaches the right person at the right time.

Klaviyo - Flow structure, email template design, segmentation logic

Figma - Email wireframing and high-fidelity visual design

Shopify - Referenced for integration logic, purchase triggers, and product sync

Email Marketing Design - Mobile-responsive layout, CTA hierarchy, luxury brand styling

Brand Research - Studied Mejuri's website, visual language, typography, and product photography style

Wireframing in Figma - Built a low-fidelity structure first, then a high-fidelity email design with real copy and styled components

Klaviyo Template Build - Translated the Figma design into a Klaviyo email template

Flow Mapping - Designed the full welcome sequence with trigger logic, send timing, and conditional splits

QA & Rendering Test - Tested across Gmail, Apple Mail, and mobile to ensure full responsiveness

This concept project reflects exactly how I work with real eCommerce clients:

Translating a brand's visual identity into a polished Klaviyo email design

Structuring automation flows that drive revenue on autopilot

Designing mobile-first, conversion-focused emails from scratch in Figma

Setting up Klaviyo + Shopify integrations for DTC brands

If you're a jewelry, fashion, or lifestyle brand looking for a Klaviyo email marketing designer this is the kind of work I bring to every project. Let's Connect :)