This is my vision for the CARPOWRAP identity—a premium car detailing studio specializing in applying textured, structural protective films. The brief demanded a design that conveys speed, luxury, and the unique tactile quality of their product.
The design merges a heavy, crushed metallic texture on the typeface—representing the structural wrap film—with the dynamic sweep of a protective ribbon. The gold and red gradient delivers an aggressive, premium aesthetic, perfectly suited for the high-end automotive tuning market. Texture meets Turbo.