Get To Know Fenty Beauty.
Fenty Beauty is just as iconic as its founder, Rihanna. Here’s why!
Fenty Beauty and Fenty Skin—both brands by Rihanna—have received worldwide acclaim for their groundbreaking additions to the beauty and cosmetics industries. Following the launch of Fenty Beauty, Rihanna and her makeup brand have been applauded endlessly for setting a great example of what a makeup brand should be.
Fenty Skin has also received its own accolades. One of the amazing reasons why people love Rihanna’s skincare brand is that she didn’t leave the men out. The wide-sweeping stereotype that skincare is feminine has led to many men having extremely basic or even non-existent skincare routines.
Fortunately, Rihanna has used Fenty Skin—which also works great for men!—to send out a message that men should look after their skin too. And there’s no better person to have sent out that message than Robyn Fenty herself!
In this article, we explore Rihanna’s makeup and skincare brands with which she broke the mold and set new standards for the world to follow: Fenty Beauty and Fenty Skin!
The Origin of Fenty Beauty + Fenty Skin.
Rihanna, no doubt, loves makeup. This love story didn’t just begin when she made it to superstardom. Rihanna was a little Barbadian girl when she first met and fell in love with makeup through her mother’s lipstick. Eventually, she got to experience makeup for herself and thus carried on the never-ending passion.
For BadGalRiri, makeup has always been her weapon of choice for self-expression. She’d had years of gorgeous glam looks using the finest, top-of-the-range beauty brands in her repertoire when she eventually got inspired to create Fenty Beauty. Her inspiration stemmed from a lack of skin inclusivity in the beauty industry, a void that she daringly set out to fill.
After a very successful launch in September 2017, Rihanna carried on dropping more and more products that continuously disrupted the beauty market. But then her fans wanted more. They wanted a skincare line! And so in July 2021, Rihanna gave the people what they wanted by dropping Fenty Skin.
Now, at the time of both Riri’s launches, celebrity makeup and skincare lines hadn’t been a new thing. But Rihanna was (and still is!) one of the most iconic music, fashion, and beauty superstars that ever walked the planet. Thus, the expectations of her makeup and skincare brands were as high as the anticipation of them. What was Robyn Rihanna Fenty going to bring to the beauty table?
Fenty Beauty + Fenty Skin Philosophy.
The first thing Rihanna aimed to achieve with Fenty Beauty was maximum inclusivity. Hence, she launched her makeup line with products that targeted a range of skin types and tones broader than any other brand before hers. Beauty gurus, blogs, and makeup enthusiasts all over the world raved non-stop about Rihanna dropping a never-seen-before 40 foundation shades (which has now expanded to 50)!
In addition, Rihanna wished to give people products with which they could achieve makeup that looks like skin. Most importantly, Rihanna created makeup to inspire others to have fun. She believes that with makeup, you should never have to feel pressured or forced to look a certain way. You should free to play with your looks and do your makeup whichever way you want.
With Fenty Skin, Rihanna set out to give Fenty Beauty customers the perfect foundation for beautiful makeup, which is great skin! “I believe that great skin makes great makeup, and so great makeup looks like great skin,” she says in her “Behind Fenty Skin with Rihanna” video on YouTube, “The inspiration behind Fenty Skin was just creating that foundation. Whether you want to wear light makeup, heavy makeup, whatever you prefer or are in the mood for, there is always a great foundation underneath that. And that is the inspiration for Fenty Skin.”
She also wanted to sell the best-of-the-best products that worked, and only the products that people really need. Based on her experience, the plethora of skincare products in the market can get quite confusing. Thus, she came out with Fenty Skin: a simple and perfected line of skincare essentials that are effective as well as affordable for everyone.
Rihanna believes Fenty Skin is the skincare line that everyone deserves. A big YES in our books because everyone deserves great skin.
Golden Question: Is Fenty Skin fragrance-free? No, and that is because Rihanna believes that fragrance is an intrinsic part of a remarkable skincare experience. She does affirm that the line only uses warm and clean fragrances. “We never use more than 1% of a synthetic fragrance, and if we do, we don’t hide it. You will always know about it. We’re a clean brand, we’re a very honest brand, and we’re a very upfront brand.”
Fenty Beauty + Fenty Skin Product Range.
Fenty Beauty is a full-fledged makeup line. Trust, the brand has your every makeup need from A to Z. We’re talking face products (primers, foundations, concealers, powders, contour, setting sprays, and blotting paper), cheek products (blush, bronzers, highlighters), lip products (lip glosses, lipsticks, lip balms and treatments), eye makeup products (brow pencils, eyeshadows, eyeliners, and mascara), body luminizers, brushes, and other makeup tools.
On the other hand, Fenty Skin is just about what’s necessary. The skincare essentials line offers cleansers, toner serums, moisturizers (for face and body), eye creams, face masks, skin treatments, and body scrubs. Fenty Skin is simply out to prove that skincare can be basic yet still very effective.
Let’s take a look at 5 of Fenty Beauty’s bestsellers:
1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation.
Longwear and light as air, the Pro Filt'r Soft Matte Longwear Foundation serves as the perfect medium to full-coverage base for any makeup look. Rihanna initially dropped this foundation in an astonishing 40 shades and has since increased a golden 50 shades! So there’s, no doubt, a Fenty foundation shade for you and for me too.
Price: $46 at Fenty Beauty
2. Fenty Beauty Pro Filt'r Instant Retouch Concealer.
Looking for the best way to hide under-eye bags, blemishes, hangovers, or any other bad decisions? Then this medium to full-coverage concealer is everything you need and more. The product is a soft matte and brightening creamy concealer, so it offers the best of both worlds as well. Again, Rihanna did it with the uber-inclusive 50 shades in which this concealer comes.
Price: $34 at Fenty Beauty
3. Fenty Beauty Killawatt Freestyle Highlighter.
The Killawatt Freestyle highlighters consist of a cream-powder hybrid formula that blends seamlessly and gives an envy-invoking glow to the skin. Rihanna sang “Shine bright like a diamond” and gave us the perfect way to do that with these highlighters. The highlighters come in 9 shades. 5 of these shades come in duos that split the shades into two versions: soft and supercharged.
Price: $46 at Fenty Beauty
4. Fenty Beauty Stunna Lip Paint Longwear Fluid Lip Color.
Rihanna's real first love was lipstick. Thus, it’s no surprise that she poured her love into her Stunna Lip Paints. This stunning line of liquid lipsticks provides soft matte finishes that stay kissably smooth for up to 12 hours! The Fenty liquid lipsticks come in 8 head-turning shades.
Price: $32 at Fenty Beauty
5. Fenty Beauty Gloss Bomb Universal Lip Luminizer.
Everyone wants a bomb, glossy lip look. Not only do the Fenty Gloss Bombs give you that, but these lipglosses also contain shea butter which keeps your lips super moisturized. The Fenty Gloss Bombs come in 7 perfectly shiny shades.
Price: $24 at Fenty Beauty
Now let’s explore 5 of Fenty Skin’s bestsellers:
1. Fenty Skin Flash Nap Instant Revival Priming Eye Gel-Cream with Green Tea + Persian Silk Tree.
This eye gel-cream + concealer primer works like a dream. You can fake a full 8 hours of sleep with this product! It also helps to eliminate under-eye puffiness over time. This product also comes in a set with an eye massage tool for an extra boost of eye revival.
Price: $41 at Fenty Beauty
With eye massage tool: $51 at Fenty Beauty
2. Fenty Beauty Total Cleans'r Fragrance-Free Makeup-Removing Cleanser With Barbados Cherry.
This is a 2-in-1 makeup remover-cleanser that deep cleanses the skin to remove all dirt, oil, and makeup. It does this without leaving the skin feeling stripped or dried out. The cleanser comes in both OG and Fragrance-free variants.
Price: $32 at Fenty Beauty
3. Fenty Skin All Four One 4-Piece AM + PM Skincare Set.
This is a skincare collection for people who have late nights and early mornings. It consists of the Fenty Skin cleanser, toner serum, sunscreen-moisturizer for daytime, and overnight gel-cream moisturizer for nighttime.
Price: $145 at Fenty Beauty
4. Fenty Beauty Butta Drop Whipped Oil Body Cream with Tropical Oils + Shea Butter.
Smooth like butter and ultra-luxurious, this whipped oil cream is a non-sticky and long-lasting body moisturizer. The tropical oils, butters, and extracts in this product will melt into your skin, giving you deeply moisturized and healthy glowing skin that’s to die for.
Price: $51 at Fenty Beauty
5. Fenty Skin Cookies N Clean Whipped Clay Detox Face Mask with Salicylic Acid + Charcoal.
This is the newest addition to the Fenty Skin line. The Cookies N Clean detox face mask combines whipped clay which extracts all the dirt and oil and charcoal which absorbs all the impurities in your skin. Plus, there’s a healthy dose of salicylic acid in there for those who love this detoxifying ingredient in their skincare.
Price: $39 at Fenty Beauty
4 Reasons Why Fenty Beauty + Fenty Skin Products Are Worth Buying.
1. Cruelty-free and vegan brands.
Both Fenty Beauty and Fenty Skin are cruelty-free lines created without gluten-derived ingredients or any other harmful ingredients. Fenty Skin is a fully vegan line but Fenty Beauty isn’t 100% vegan. The brand admits on its website that a couple of its products may contain ingredients of animal origin, such as beeswax and carmine. Nevertheless, they do have products that are indeed 100% vegan-friendly like the Pro Filt’r Soft Matte Longwear Foundation and Gloss Bomb Universal Lip Luminizer.
2. Environmentally conscious brands.
Fenty Beauty and Fenty Skin are highly environmentally conscious. The brands have tried to eliminate any excess packaging and make use of recyclable materials where possible. They also have refillable systems where you buy the outer packaging of a product the first time and only have to purchase refills when you run out.
3. Rihanna has made first-class beauty accessible.
Rihanna has been open about wanting to make her makeup accessible to everyone. Thus, Fenty Beauty and Fenty Skin prices have been kept as average consumer-friendly as possible. An “Auto-replenish and Save” program is also run on the brands’ websites. U.S. customers get 10% off and free delivery on all items that they subscribe to under this program.
4. The Clara Lionel Foundation.
The Clara Lionel Foundation (CLF) is a child support foundation that Rihanna founded in 2012 in honor of her grandparents, Clara and Lionel Braithwaite. Through CLF, groundbreaking and effective education, health, and emergency response programs are supported and funded worldwide.
Every time you purchase a Killawatt Freestyle Highlighter (CLF Edition), 100% of the money is channeled towards developing the life of a young person through the CLF. You can also donate to the CLF on the Fenty Beauty or Fenty Skin website with or without the purchase of a product.
Where to Buy Fenty Beauty + Fenty Skin Products.
You can shop the Fenty Beauty line of products onthe website as well as at Sephora,Ulta Beauty, andKohl's. Likewise, you can shop the Fenty Skin line of products onthe website as well as atSephora andKohl's.
Fenty Finals.
Rihanna has always been a woman of massive impact. Nonetheless, watching her spread that impact into the beauty space has been nothing short of beautiful.
From Fenty Beauty affirming that beauty lies in every skin tone and type, to Fenty Skin proving that skincare is essential but only really requires the essentials, the young mogul has continued to send strong and meaningful messages through her Fenty brands. We’re certainly excited to see what the future holds for Fenty Beauty + Fenty Skin!
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Posted Mar 23, 2025
Fenty Beauty is just as iconic as its founder, Rihanna. Here’s why!
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