Creative Marketing Agency (New Zealand

Creative Marketing Agency (New Zealand 🇳🇿)

Overview

A fast-growing digital marketing agency in New Zealand required a reliable bookkeeping system to manage client billing, agency expenses, and monthly financial reporting. The objective was to maintain accurate financial records, improve cash flow visibility, and provide management with actionable financial insights.

Services Provided

📂 Expense Categorization

📄 Client Invoice Management

💰 Accounts Receivable (AR) Management

💳 Accounts Payable (AP) Management

🏦 Bank Reconciliation

📊 Monthly Financial Reporting

📈 Budget vs Actual Analysis

Software Used

ZohoBooks

Microsoft Excel

Challenges

Expenses were inconsistently categorized.

Outstanding client invoices delayed cash flow.

Vendor bills were difficult to track.

Monthly reports required significant manual effort.

Budget performance was not regularly monitored.

Solutions Implemented

Organized all transactions into accurate expense categories.

Managed and monitored customer invoices with timely follow-ups.

Maintained Accounts Receivable and Accounts Payable schedules.

Performed monthly bank reconciliations to ensure accurate records.

Prepared monthly Profit & Loss, Balance Sheet, and Cash Flow reports.

Created Budget vs Actual reports in Excel to monitor spending and profitability.