This project involved a complete SEO overhaul for a hair stylist's website, aimed at boosting online visibility and attracting more local clients. The focus was on optimizing the website's content, structure, and local search relevance.

My Role:As the SEO expert, my responsibilities included conducting thorough keyword research to target local clientele, optimizing website content and metadata, improving site structure for better search engine indexing, and ensuring the website's local search presence was robust, particularly in Google My Business and local directories.

Results:The website experienced a significant uplift in local search rankings and a noticeable increase in organic traffic. This led to a higher number of appointment bookings directly from the website, showcasing a successful integration of SEO strategies to enhance business growth.

Skills Demonstrated:

Local SEO: Optimizing for local search, Google My Business, local directories

On-Page SEO: Keyword optimization, meta descriptions, content enhancement

Technical SEO: Website structure optimization, mobile optimization

Analytics: Using data to refine SEO strategies and measure performance impact