For the launch of their new product the 'Sun Shelf', Urban Plant Growers threw a launch party with posters and merch. Briallen designed both, focusing on bringing a retro, playful look and feel to the designs.

The merch that was decided on for the launch was a bright yellow cap (sunny like the Sun Shelf of course!). All it needed was a fun graphic logo to put on the front that not only promoted the product, but was funky enough to make people want to wear the hat again and again!