Developed and optimized a Shopify store for Curvy Australia

I developed and optimized the Shopify store for Curvy Australia, one of the largest women’s wear stores in Australia, specializing in plus-size fashion. This project was delivered in 5 weeks, during which I built the store from the ground up, customized the theme to fit the brand’s identity, and incorporated essential ecommerce features to enhance the shopping experience.

Custom Theme Development: I designed and implemented a custom Shopify theme tailored to Curvy Australia's brand, ensuring a smooth and visually appealing interface. The theme was optimized for mobile and desktop, catering to a diverse audience.

Product Filtering and Navigation: I created a dynamic product filtering system, allowing customers to easily search by size, color, and category. This is especially important for a store with such a wide range of products, ensuring that customers find what they need quickly and efficiently.

Enhanced User Experience: By focusing on intuitive navigation, I made sure the site was easy to browse, whether customers were searching for everyday essentials or specialty fashion pieces.

Size Charts and Fit Information: I integrated customized size charts and fit information directly into product pages, helping customers make informed purchase decisions, leading to a reduction in returns and an increase in customer satisfaction.

Since the launch, I continue to provide regular updates and optimizations as necessary. This includes:

Performance Monitoring: Regularly monitoring site speed and performance metrics, ensuring the store runs smoothly even during high traffic periods.

Feature Updates: I’ve integrated new Shopify apps over time to support evolving business needs, such as advanced email marketing solutions, inventory management, and customer service tools.

Bug Fixes and Maintenance: I handle all bug fixes and maintenance, ensuring the store remains fully functional and up-to-date with the latest Shopify features and security updates.