MPSS — Content Workflow Automation
Hlib Yarovyi
A workflow automation tool that turns source files into published short-form video.
MPSS is a custom automation platform for a marketing agency. It creates short-form video from simple inputs and publishes each item across multiple platforms.
The Problem
The client was a digital marketing agency that needed to publish short-form video for multiple accounts. The weekly process was repetitive: make the video, resize it, write captions, upload it, and repeat the same work for each platform.
Standard scheduling tools help with the last step only. They assume the content already exists. The real bottleneck was production. Someone still had to turn raw assets into finished video before anything could be scheduled.
MPSS was built as a content automation system to remove that manual workload. A user uploads a background video, a music track, and a list of titles and descriptions. The system builds the video, prepares the right post format, and publishes it on schedule.
The result is simple: the agency keeps an active content presence across five platforms while spending about one hour per month on maintenance.
The Challenges
Production Took More Time Than Publishing
The team was losing time before the scheduling step even started. The system had to create the video, not just send finished files.
Every Platform Has Different Rules
YouTube Shorts, Instagram Reels, Threads, Reddit, and Telegram each have different formats, text limits, and API behavior.
OAuth State Had to Stay Reliable
Each connected account needed token refresh, expiry handling, and clear re-auth flows. Broken credentials could not silently stop publishing.
Missed Posts Are Visible Failures
If the system fails, the client sees the gap right away. Publish tracking and error visibility had to be built into the product.
How It Works
Generate Video From Three Inputs
The user provides a background video, a music track, and a list of content entries. The system turns that input into finished short-form clips.
Organize Work by Campaign
Campaign-based structure keeps assets, schedules, and content lists grouped by client.
Publish Native Versions for Each Platform
The system does not copy the same post everywhere. It prepares the right caption, metadata, and output for each channel.
Handle OAuth Inside the Product
Users connect accounts directly in MPSS. The product tracks token state, refresh cycles, and re-auth needs.
Track Failures Early
The dashboard shows publish status per item and per platform. If a post fails, the team sees the reason quickly.
Results
~1 hour/month — To maintain active publishing across five platforms
5 platforms — YouTube, Instagram, Threads, Reddit, Telegram managed by one system
10+ hours — Manual work removed from the agency's weekly workflow
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Posted Jul 1, 2026
Custom automation platform that generates short-form videos from inputs and publishes them across YouTube, Instagram, Threads, Reddit, and Telegram.
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