SEO: What it is and How it Can Help Your Business

Search Engine Optimization, or SEO, is a series of techniques that help web content rank in the search engines. There are different kinds of SEO available that, when working together, can drive up rankings. These include on-page SEO, off-page SEO, and technical SEO.

On-page SEO is just what it sounds like. It’s SEO that is optimized on a website page. The use of keywords accomplishes On-page search engine optimization. Find the right combination of keywords that offer a reasonable number of searches a month and not too much difficulty to rank for, and you have on-page SEO gold.

Off-page SEO is just the opposite. Off-page search engine optimization is built from other websites back to your website with backlinks. One must take great care when considering off-page SEO, as you must be sure that the website you are getting the backlink from has an excellent reputation. When linking to your site from other reputable places, search engines consider your site to be more respected and can have a positive impact on your rankings.

Technical SEO is the behind-the-scenes stuff that happens when we build our web pages to be SEO optimized. Technical Search Engine Optimization includes meta tags, sitemaps, site navigation, URL structure, and more. These are all the features that tell crawlers and bots what your website page is about and allow them to make informed decisions about ranking your site.

Some say that SEO is dead. It has evolved over the years to what it is today, but it is far from finished. SEO can help your business website rankings when used correctly over time. It is not a one-day fix. Setting the appropriate expectations and knowing SEO best practices can boost rankings and thus website traffic.