MycoGenius Homepage UX Audit

MycoGenius is a wellness-focused eCommerce brand offering functional mushroom supplements designed to improve focus, sleep, immunity, and overall well-being. This UX audit focused on identifying usability issues, conversion bottlenecks, and visual hierarchy problems across the homepage to improve product discoverability, user trust, and the overall shopping experience.

I conducted a comprehensive heuristic evaluation of the MycoGenius website, analyzing every homepage section through the lens of usability, accessibility, and conversion optimization. I identified friction points across navigation, hero messaging, product discovery, CTAs, reviews, and footer architecture, then documented actionable recommendations with visual annotations and UX rationale to enhance clarity, engagement, and purchase intent.

The audit produced a prioritized roadmap of UX improvements aimed at increasing user engagement and reducing friction throughout the customer journey. Recommendations included improving navigation visibility, strengthening content hierarchy, introducing clearer calls-to-action, enhancing trust-building elements, and optimizing product presentation to create a more intuitive, conversion-focused shopping experience.