Me and oil paint and felt artist Kseniia Nelasova collaborated combining vision of art and moving pictures creating Instagram reels that drove engagement not only to her works, but viewers vision on craft as a whole. Kseniia's branding made her stand out from other creators combining oil on canvas and wool felt in one unique branding.

Short-form Reels created for a wellness and lifestyle creator. I handled the pacing, sound-matched transitions, color accents, and text placement to keep viewers engaged and match the creator’s brand aesthetic.

Example of a reel:

The goal was to achieve valid viewership to attract new customers by promoting brand by putting to videos soft emotions: comfort and mindfulness. Me and artist Nelasova stayed true to idea of entertaining external audience by showing inner process of creating wool sculptures she calls "Abraxas".

As we understood the goal of creating entertaining content, we quickly realized reduction of quality and increase of quantity lead to automation of content flow on Kseniia's Instagram page. By producing day-to-day content based on selective existed templates we achieved increased viewership and driven engagement toward artist's reels.

Dynamic short-form edit with focus on pacing, retention, and clarity. Clean typography, smooth transitions, and fast rhythm to keep viewers engaged. Edited for a creator audience with emphasis on message delivery and modern aesthetics.

Kseniia Nelasova notes attention to details and kind gestures towards her artistic goals. Describes our work ethics as such:

"Eric P provides a good work altogether. He made a beautiful website, done great video editing work with my Instagram reels. Friendly, polite and great collaborator. Fast responsiveness. Iaroslav completes his work quick with client's accuracy with attention to details. Outstanding knowledge of framing, editing and color accuracy. Can't recommend him enough for future projects!"