AKASI v. Tarvos

Ma'at Hetep

Graphic Designer
Illustrator
Adobe Illustrator
Adobe Photoshop
I have created this piece in honor of my grandmother, Gloria Jean Watkins. Keeping her memory in a futuristic world has unintentionally helped me in my grieving process while in school. She was also a big fan of the dystopian sci-fi style. My vision is meant to be used as a wake-up call to all of those in a certain state of complacency. We often crave escape from our reality, rightfully so at times. This piece is an integrated marketing campaign that uses the corruption of big pharma and capitalism versus the opposing activism of the people wanting to save what is left of their world. There is more on the Callisto/Akasi side rather than the Tarvos side to portray the power struggle of the good guy often being the underdog with less structural power. But this story is to show the viewer that our reality is worth not giving up on. It’s worth the struggle to make it something you don’t want to escape from. It is normal to want to get away from time to time. Healthy, even. But don’t be gone for too long. We need you here.
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