Leadway Health Go-To-Market Strategy & Execution
Michael Spen
Digital Marketer
Marketing Strategist
Digital Marketing Specialist
Google Ads
Google Analytics
SEMrush
Leadway Health
The Challenge:
Leadway Health was a relatively new player in the Health management space and so faced major issues with brand awareness.
The Approach
TV Commercial
Banner and motion graphics ad
Influencer Marketing
The Results:
The brand achieved the below in 3 months after launch:
9,222,736 Impressions
24,271 Engagements
47,351 Traffic to website
