Website Presentation | Betterment.com

Ali Shan

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Motion Designer

Video Editor

Adobe After Effects

Workflow:

- I started by exploring Betterment's website to gather key visuals and images that align with their mission: "We're here to help people turn everyday investments, no matter how small, into their dreams, no matter how big."
- I carefully selected images that represented their message of financial betterment and growth, ensuring that they resonated with their brand identity and core values.
- Using Adobe After Effects, I designed a custom template tailored to Betterment’s branding and aesthetics, incorporating their colors, fonts, and imagery to create a visually cohesive presentation.
- I then animated the template, bringing in smooth transitions and motion effects to highlight their services and customer success stories.
- Finally, I rendered the After Effects project into a high-quality video file that effectively showcases the essence of Betterment's website, turning it into a polished video presentation.

Key Moments:

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This project included creating minimalistic templates for website presentation of Betterment.com.

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Motion Designer

Video Editor

Adobe After Effects

Ali Shan

Video Editor & Motion Graphics

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