Common is a digital platform that required a clean, minimal, and highly functional website to establish its online presence. The goal was to create a sleek and modern site that effectively communicates the brand’s purpose while maintaining a smooth and engaging user experience.

The website needed to strike a balance between simplicity and interactivity, ensuring visitors could navigate effortlessly while still feeling a sense of sophistication in the design. The entire project was built in Framer, leveraging its capabilities to deliver seamless animations, fast-loading performance, and a visually appealing layout.

Every web design project comes with its own unique set of challenges, and this one was no different. Some of the key obstacles included:

To tackle these challenges, I followed a structured design and development process:

1. Establishing a Design Direction: I started by defining the core visual identity of the website. The focus was on creating a minimalist yet engaging experience, using clean typography, well-structured layouts, and subtle animations to elevate the design without making it feel overly complex.

2. Building a Seamless User Experience: User experience was at the forefront of the design process. I ensured that:

The layout was structured intuitively, making navigation easy

Whitespace was used strategically to improve readability

Calls-to-action (CTAs) were placed thoughtfully to encourage interaction without overwhelming visitors.

3. Developing in Framer for High Performance: Framer was chosen as the platform due to its ability to handle custom animations and interactive elements efficiently. I used it to:

Implement smooth hover effects, scroll interactions, and micro-animations that enhanced engagement.

Ensure that all animation are lightweight and optimized, so they didn’t impact page speed.

Create a responsive and flexible layout that adjusts seamlessly across different screen sizes.

4. Performance Testing and Refinement: Once the website was fully developed, I conducted several rounds of testing to:

Optimise loading speed and animation

Ensure animation remain fluid across all devices

Test usability and make refinements based on user interaction feedback.

The final deliverables resulted in a polished, high-performance website that met all project goals.

A Modern, Minimalist Interface with a Strong Visual Identity: The website features a clean and structured layout that aligns perfectly with Common’s branding. Every design element was carefully selected to maintain a sense of modernity while keeping the experience simple and functional. The combination of well-chosen typography, white space, and subtle UI details creates a refined aesthetic that enhances readability and usability.

Seamless Micro-Interactions and Animations: One of the standout aspects of this project was the implementation of smooth transitions, hover effects, and scrolling animations that subtly guide users through the site. These interactions add an extra layer of sophistication to the design while ensuring that engagement remains high

Fully Responsive Design for All Devices: Given the variety of screen sizes users interact with, I ensured the website was fully optimized for mobile, tablet, and desktop. The flexible layout ensures that all content is displayed correctly, maintaining a consistent experience across different resolutions.

Optimized Performance for Speed and Efficiency: Aesthetics alone aren’t enough—a website must also load quickly and run efficiently. To achieve this, I implemented image compression, optimized animations, and lightweight design elements to reduce unnecessary load times. The result is a site that not only looks great but also performs exceptionally well.

The new website successfully delivered on all objectives, providing an enhanced digital presence for Common. Some of the key results include:

A Strong Brand Presence: The minimalist yet impactful design establishes a professional and modern look, strengthening Common’s identity.

Improved User Experience: The intuitive layout, smooth navigation, and interactive elements make the website easy and enjoyable to use.

Faster Loading Times and Seamless Animations: Optimized performance ensures the website loads quickly and that all interactions feel natural and fluid.

Consistency Across All Devices: The fully responsive design guarantees a smooth experience for users, whether they visit on a phone, tablet, or desktop.

The Common website design project showcases how a minimalist approach, when executed thoughtfully, can create a powerful and engaging user experience. By combining clean aesthetics with subtle interactions and performance-driven development in Framer, I was able to build a website that is not only visually appealing but also highly functional.

This project highlights the importance of balancing creativity with usability, ensuring that every design decision serves a purpose. The result is a high-performance, responsive, and visually polished website that perfectly represents Common’s brand in the digital space.