Miguelitos Ice Cream is a Filipino soft-served ice cream franchise since 2002, with over six hundred branches in the Philippines and five international branches in Australia, Mozambique, New Zealand, and UAE.

As the brand prepares its sixth international branch in Melbourne, Australia, we had the chance to redesign its work uniform using an oversized white t-shirt.

The vision? To serve its purpose not only on a working-day basis, making smiles on customers, but to wear on a fresh, casual look that would be worth the keep. Thus, its design plays on a younger, fun look on its mascot using a rubber hose art style while incorporating its branding and Filipino identity.