Rebranding for Charity Event

For this project, the objective was to come up with a new brand identity for Middle Feast, a 100% charitable event aimed at raising funds through gastronomy. Each edition is dedicated to different humanitarian conflicts.

The name refers to the tables and food they prepare, which come from the Mediterranean part of the Middle East, sharing most of the basic ingredients and roots of the organizers.

This rebranding aims to represent the feelings and senses that an event like this could convey but in a graphic way by using colorful gradients and different shapes inspired by middle eastern food and the five senses.