Custom Attribution Tracking via Google Tag Manager, GA4
Haridev Rathod
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Posted Jan 15, 2026
Technical Implementation: I use GTM to capture specific user actions and bind them to your marketing parameters, ensuring no data is lost.
Stop guessing which ads are making you money.
If you are running ads on Facebook, Google, or Email, you need to know exactly which click led to a sale. Standard tracking often fails to capture this.
I implement a Custom Attribution Model using GTM to capture the 5 critical parameters: Source, Medium, Campaign, Content, and Term.
What this Gig does for you:
Pinpoint ROI: Identify exactly which specific ad, creative, or keyword is yielding the best results.
Granular Data: Track user journeys beyond just "Last Click."
Custom Reporting: Get clear reports in GA4 showing where every dollar came from.
Technical Implementation: I use Google Tag Manager to capture specific user actions and bind them to your marketing parameters, ensuring no data is lost even if the user browses multiple pages before buying.