If you are running ads on Facebook, Google, or Email, you need to know exactly which click led to a sale. Standard tracking often fails to capture this.
I implement a Custom Attribution Model using GTM to capture the 5 critical parameters: Source, Medium, Campaign, Content, and Term.
What this Gig does for you:
Pinpoint ROI: Identify exactly which specific ad, creative, or keyword is yielding the best results.
Granular Data: Track user journeys beyond just "Last Click."
Custom Reporting: Get clear reports in GA4 showing where every dollar came from.
Technical Implementation: I use Google Tag Manager to capture specific user actions and bind them to your marketing parameters, ensuring no data is lost even if the user browses multiple pages before buying.