I worked with Parcl Labs to give their existing Webflow website a fresh, modern look. The main goals were to switch from a light to a dark mode design, implement a new aesthetic, and ensure all their content was smoothly transferred to the updated site.

Parcl Labs' old website felt outdated and didn’t effectively showcase their innovative approach to real estate analytics. They wanted a sleek, modern dark mode design and needed a seamless content migration to avoid disruptions.

We focused on several key areas:

Modern Dark Mode Design: Introduced a sleek, contemporary dark theme for a more engaging user experience.

Client-First Framework: Rebuilt the site using Webflow’s Client-First framework for better organization and future scalability.

Seamless CMS Migration: Transferred all existing content carefully to maintain accuracy and functionality.

Smooth Transition: Coordinated the update to minimize downtime, ensuring a seamless experience for users.

Showstopping Hero Section: The home page hero became the face of the website, featuring a stunning background animation built in Jitter. This animation created an immersive torch-like effect, where a moving light followed the user’s cursor, dynamically revealing content as they explored.

Before: The old site had a standard light mode design that felt outdated and didn’t fully capture Parcl Labs' forward-thinking approach.

After: The new dark mode design, combined with interactive elements, delivers a modern, user-friendly experience. The improved structure makes updates and maintenance easier.

The redesign has significantly elevated Parcl Labs' online presence, providing a platform that effectively showcases their real-time real estate analytics services. The modern aesthetic and interactive hero section enhance user engagement, while the seamless content migration ensures accuracy and easy management.

This transformation positions Parcl Labs for continued growth and strengthens their reputation as an industry leader.