Kenny Tola
Client Website: https://themercyhub.com/
Enhance tracking across multiple client websites. Provide detailed campaign performance data. Ensure seamless integration with other marketing tools.
Deliverables 1. Google Analytics (GA4) Setup: Created and configured multiple GA4 properties for different client websites. Implemented GA4 tracking codes across all client sites. Set up enhanced measurement features for user interactions. Configured custom dimensions and metrics tailored to each client’s needs. Established goals and conversions for client-specific KPIs. Created custom dashboards for easy client reporting.
2. Google Tag Manager (GTM) Setup: Configured GTM containers for each client website. Integrated GA4, Google Ads, and third-party marketing tags. Set up triggers and variables to ensure accurate event tracking. Conducted thorough testing and debugging. Documented and published all configurations for future reference.
3. Documentation and Training: Provided detailed documentation for each setup. Conducted training sessions for the agency’s analytics team. Offered ongoing support and troubleshooting.
Success Metrics Improved Tracking Accuracy: Enhanced data accuracy across all client websites. Detailed Client Reporting: Enabled the agency to provide clients with in-depth campaign performance reports. Seamless Integration: Ensured smooth integration with other marketing tools for comprehensive data analysis.
Client Testimonial "The enhanced tracking and detailed client reporting have significantly improved our campaign performance analyses. The setup and training provided by KennyTola were exceptional, enabling our team to deliver even better insights to our clients."