Hand-drawn Logo Design, Brand Identity & Guidelines for Law Firm

Koan is a professional provider of regulatory information. The goal for this project was to create something really unique and recognizable with a personal touch to it that would position the brand well on the market and give it a competitive edge. That is why we ended up creating a hand-drawn logomark for the Lady Justice which is a recognizable symbol in the legal industry representing the moral force in judicial systems.

After finalizing the logomark, a brand collateral for marketing purposes has been created including different visuals for print and digital.

A detailed brand guide has also been provided to make sure the brand always stays consistent with its branding, giving the best practices to follow.