Email Marketing Campaigns
Jessie Luong
Boosting Sales for an E-commerce Brand
Challenges: low open and click-through rate. High cart abandonment.
My strategy and implementation:
Reviewed existing email campaigns, content, and subscriber data.
Identified key areas for improvement in email design, copy, and targeting.
Developed visually appealing, mobile-friendly templates.
Segmented the audience based on purchase history, browsing behavior, and engagement levels.
Crafted personalized content tailored to each segment, including product recommendations and exclusive offers.
Set up automated workflows for welcome series, cart abandonment, and re-engagement campaigns.
Conducted A/B testing on subject lines, send times, and content variations.
Provided detailed analytics and insights on campaign performance.
Adjusted strategies based on real-time data to improve outcomes continuously.
Results:
Open Rates: Increased by 55%, from 18% to 55%.
Click-Through Rates: Boosted by 24%.
Cart Abandonment Recovery: Improved by 50%, significantly increasing recovered sales.
Revenue Growth: Achieved a 35% increase in email-driven revenue within three months.
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Posted Jun 7, 2024
The email marketing strategy revitalized the client’s engagement with their audience, resulting in higher open and click-through rates and improve sales.
