The IBT Group helps Fortune 500 companies transform chaotic processes into clear, measurable systems. 30 years, 37 countries, 6,000+ professionals trained. Clients include PepsiCo, Rolls-Royce, HSBC, and Bank of Australia.
They're experts at turning complexity into clarity. Their website wasn't showing it.
The problem
They came with an AI-generated draft — one long scrolling page, five minutes of reading, walls of text, no hierarchy. Everything was there. Nothing was structured. For a firm that sells process transformation, the irony was hard to miss.
Services - The IBT Group
What I did
Rebuilt the architecture from scratch. Split core solutions into separate animated flows. Broke dense content into scannable sections with clear hierarchy. Created a site that guides enterprise buyers through what IBT does — without asking them to read for five minutes first. Full design and Framer development. Delivered in one month.
Why Us? - The IBT Group
Result
The IBT Group helps clients transform chaotic processes into clear systems. Their website now does the same — takes 30 years of complex expertise and makes it immediately legible to any enterprise buyer who lands there.
Full design and Framer development for a 30-year process transformation consultancy. Clients include PepsiCo, Rolls-Royce, HSBC, and Bank of Australia.