Italic is an online marketplace that offers luxury products, including women's and men's apparel, shoes, bags, accessories, fitness gear, and home goods. Founded in 2018 by Jeremy Cai, the company partners with manufacturers to sell label-free luxury goods directly to consumers. Italic designs and develops products to be produced by manufacturers, and the products are exclusive to Italic. The company makes a profit through membership fees, and its platform helps manufacturers track real-time inventory and sales.