With the release of "Let Me Reintroduce Myself" & "Slow Clap", Gwen Stefani announced her return to music with a loud declaration. But she was also stepping back into a new era of music promotion that was quite unfamiliar for the music industry legend. This was where we stepped in to craft a digital strategy & create content that would introduce her to the power of Tik Tok & Instagram while simultaneously reintroducing the world to the pop culture icon that raised a generation.

With a mixture of behind-the-scenes content from her music video shoots to the process behind her song-making, we brought her fans a deeper look into Gwen's creative and professional process. Through trending & social-first content creation, we infused Gwen's personality into the promotion of her music for fun & engaging marketing media.