Lead Magnet eBook For Email Marketing Growth
Ashley Ferguson
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Posted Oct 27, 2025
Created a lead magnet eBook for TrendyMint to grow email list and audience after researching and collecting data for the context of the book
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Lead Magnet eBook For Email Marketing Growth
Email Marketing Growth With Helpful Lead Magnet eBook
To grow TrendyMint’s audience and email list, I created a freemium eBook lead magnet called “The Rolled Buttercream Guide.” This project combined freelance digital marketing strategy, creative content design, and email funnel optimization to attract cookie decorators, home bakers, and creative entrepreneurs.
The eBook served as both an educational resource and a conversion tool—showing readers how to use rolled buttercream like pros, while naturally introducing TrendyMint’s Transfer Vault subscription and digital resources.
Creative Strategist | Content Designer | Marketing Automation
I led every phase of the project:
Concept development & structure of the eBook
Visual branding and layout design in Canva (using TrendyMint’s bold, colorful style)
Keyword-driven copywriting around cookie decorating, rolled buttercream, baking tips, and digital downloads for bakers
Lead magnet integration into TrendyMint’s website, connected with automated welcome and nurture email sequences
Boosted email sign-ups by 300% within the first 30 days
Established TrendyMint’s authority in the baking and creative entrepreneur niche
Layout Design and Ebook Structure
Repurposed eBook content into Pinterest posts, YouTube video scripts, and Instagram carousels
Laid the foundation for TrendyMint’s future freelance marketing and content systems strategy
Pinterest Pin showing the original ebook cover