To grow TrendyMint’s audience and email list, I created a freemium eBook lead magnet called “The Rolled Buttercream Guide.” This project combined freelance digital marketing strategy, creative content design, and email funnel optimization to attract cookie decorators, home bakers, and creative entrepreneurs.

The eBook served as both an educational resource and a conversion tool—showing readers how to use rolled buttercream like pros, while naturally introducing TrendyMint’s Transfer Vault subscription and digital resources.

I led every phase of the project:

Concept development & structure of the eBook

Visual branding and layout design in Canva (using TrendyMint’s bold, colorful style)

Keyword-driven copywriting around cookie decorating, rolled buttercream, baking tips, and digital downloads for bakers

Lead magnet integration into TrendyMint’s website, connected with automated welcome and nurture email sequences

Boosted email sign-ups by 300% within the first 30 days

Established TrendyMint’s authority in the baking and creative entrepreneur niche

Repurposed eBook content into Pinterest posts, YouTube video scripts, and Instagram carousels

Laid the foundation for TrendyMint’s future freelance marketing and content systems strategy