Catapult - 3D Brand Film

Catapult is a printing company in the U.S. that aims to disrupt the market with its top-notch technology and ever-evolving processes for high-quality label printing. Within the scope of a rebranding, the developed company values were to be communicated through several animations.

They were to show that Catapult brings fresh ideas to the market while actively driving development in an almost playful manner. This should set them apart in a very competitive market. The tasks included look development, design, story, and animation.

The rebranding is aimed towards building a closer relationship with potential clients and staying on top of mind through the eccentric visuals.

Really taking in their claim “We’re driven to be different” I designed a set of rather abstract and unusual scenes for a printing company. Each scene abstracts the concept of progress, process, paper and pushing boundaries.

The driver of the animation is the ball that emerges from different colored “blobs”. The combination of different skillsets and years of experience allow capatapult to deliver better results and change the industry. Constantly focusing on the process, strategic thinking and customer centric decisionmaking sets Catapult apart and can be found within the animation created.

The rebranding is aimed towards building a closer relationship with potential clients and staying on top of mind through the eccentric visuals.