Caption: Describe your visual, or draw attention with a statement, question, or headline.
Emoji: Include relevant emoji to add tone and visual interest.
Call to action: Ask a question to encourage comments, or share a link to invite your audience to learn more, try, or buy.
Mentions: Mention other accounts (yours or others) for added visibility and reach.
Hashtags: Add topical and relevant keywords for added reach. For hashtag recommendations for each social network.
Images or videos: Include one or more compelling, high-quality photos, GIFs, or video clips, tailored to your brand and the tastes of your audience.