We partnered with Paratus Health, a preventative healthcare ...

We partnered with Paratus Health, a preventative healthcare company that uses a discreet mattress mat to remotely monitor seniors’ vital signs and catch issues before they become emergencies. They needed a warm, 60-second explainer that reassured elderly patients and their families while clearly showing how the technology works. We crafted a calm, empathetic narrative supported by clean motion graphics and gentle pacing, designed for on-ground staff to play on tablets and in follow-up emails to build trust and drive adoption.