Neil reached out to me with his startup idea and the goals he aimed to reach. He had launched his product, Artivist and wanted to share the idea with his audience. He wanted a way other than verbal communication to share his idea and the story behind Artivist. Artivist helps individuals to contribute towards the SDG, sustainable development goals through purchasing certain artwork. These special artworks are encoded with a unique code that, once scanned with the activist app, come to life through AR.