Event Marketing Design | LightDash
Deeksha Talreja
About the project
Lightdash is expanding into Japan with the launch of its first Tokyo community events. The goal is to develop a bold, playful campaign direction that stays true to the Lightdash brand while embracing the energy and cultural nuance of a new market.
This exploration focuses on how the brand can evolve within a new context — balancing familiarity with a sense of local relevance. It reflects my approach to early-stage thinking: the ideas I explore, the assumptions I test, and the questions I’d typically ask to shape a strong creative direction.
Research about Tokyo's Culture
Building on these inspirations and design elements, while staying aligned with the LightDash identity - showcasing visual examples of how this direction can be applied across event campaign assets.
(Left) | Lightdash Exisitng Marketing Banner | Tokyo Version Marketing Banner (Right)
Design developed in dark and Llight Mode
Thank you - hope you enjoyed the thought process behind the design.
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Posted Mar 21, 2026
Exploring a new concept for event design in Tokyo, showcasing how cultural elements can be adapted when entering a new market.
