An enterprise SaaS platform that

An enterprise SaaS platform that lets FMCG companies plan, simulate, and optimize trade promotions. It gave 15+ enterprise clients the ability to model 200+ promotional scenarios monthly, run what-if analysis through a Promotion Calendar Optimizer and Simulator, and forecast the impact of promotions on revenue, volume, and profitability across $50M+ in annual promotional spend. My focus was architecting and building the Python/Django backend that powered the simulation and optimization engine.