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NOVA aimed to establish itself as a trusted authority in modular sustainable living, offering forward-thinking solutions through homes built from shipping containers. However, its innovative approach presented a unique challenge: potential buyers, unfamiliar with modular living, often questioned the outcomes and reliability of their investment. The brand needed more than just a presence—it required a way to build trust, engage users, and provide a tangible experience that demonstrated the value and quality of modular homes.

Inspired by the container homes and NOVA’s mission, we expended a design language that mirrored modularity through clean, grid-based layouts, and sustainability with earthy neutral tones. The result was a visual identity that felt modern yet approachable. echoing NOVA’s promise of innovation and reliability Understanding the incentives behind hesitations of potential buyers, we designed a journey that feels rewarding at critical conversion points. by letting users explore without friction, set clear expectations, and customize their dream homes, we created an 3D experience that showcases the possibilities of modular living but also builds confidence in the outcome. To bring NOVA’s modular homes to life digitally, we needed a workflow that is efficient as the product itself. Starting with Blender, we crafted precise models. These models were then integrated into ThreeJS to enable real-time interactivity, and finally, we used Webflow to embed the experience into a clean, user-friendly interface. This approach tested the limits to what today’s tech is capable of.

A clean and modern design language inspired by modularity of container homes met with the simplicity of sustainable living

We developed a robust tech stack to deliver a seamless 3D customization experience, consisting of Blender for creating precise 3D models, Three.js for real-time interactivity, and Webflow for embedding the configurator into a smooth and user-friendly interface.

Seamless Funnel for Engagement and Conversion