Jarina de Marco

Jarina de Marco is a Dominican musical artist who blends global rhythms into a unique and colorful sound and aesthetic.

The Goals: Promote her latest album, Caribbean All-Inclusive Luxury, with a complete revamp and update of her previous artist webpage, aligning it with the aesthetic style of the album.

My Role: I was in charge of redesigning the entire website from scratch and implementing all the existing branding.

Made In: Squarespace.

The team needed the website ready as soon as possible, as the album release was just around the corner. We worked together to get everything done quickly in a week of hard work.

It was crucial that the website conveyed a Caribbean, fresh, and holiday-inspired message, in line with the concept of the album. This was one of the main points to consider during the creation of the site.

Initial meeting with the team to define the project’s needs.

Gathering all information, media, and branding guidelines.

Designing a primary, basic version of the website, including every section and the general structure.

Implementing the artist’s branding and overall look-and-feel.

Adapting the design to mobile devices.

A round of testing.

A round of corrections.

Official delivery and launch of the website.

An interactive, dynamic, and fun website promoting the artist’s new album. It includes her previous artistic works, commercial placements, a bio, and contact pages. All of this was accomplished within a week of marathon work.