Lobster Capital is a venture capital platform giving investors exclusive, curated access to the world’s fastest-growing Y Combinator startups. The site is a critical growth channel for Lobster Capital, delivering event coverage, high-value insights, and thought leadership through podcasts and interviews, helping them stand out in the competitive investment landscape.

Strategy & Information Architecture: Designed a clear, SEO-friendly site structure focusing on intuitive navigation, coherent content organization, and fast access to high-conversion pages, supporting both client goals and a superior user experience.

UI/UX: Developed every layout and component from scratch, ensuring modern aesthetics, high readability, and visual consistency. Paid special attention to consistent text styles, heading hierarchies, and mobile-first responsiveness to maximize engagement for all users.

CMS Implementation: Built flexible Webflow CMS collections for podcasts, blog posts, founders, and resources, empowering editors to quickly publish content with minimal effort. The CMS architecture supports ongoing scaling with new investment batches, interviews, and educational resources.

Finsweet Integration: Leveraged Finsweet tools for advanced filtering, search, and collection management to optimize site interactivity and user exploration.

Medium Blog Posts: Implemented custom scripts to fetch Medium blog content and display post views dynamically, avoiding content duplication, improving freshness, and supporting search ranking for highly relevant keywords.

YouTube Video Uploading: Automated integration for Lobster Talks podcast and video founder interviews using custom code, streamlining video content publishing and boosting user engagement.

SEO Foundations: Optimized all pages with semantic HTML, Webflow’s native SEO controls, clear heading hierarchies, and on-page copy structured around investment and startup keywords to capture qualified traffic from search.

Content Strategy: Positioned key resource articles and podcast pages to target investor pain points and long-tail search queries, supporting client acquisition strategies.

Performance: Ensured fast page loads and mobile performance, which are crucial for both SEO ranking and client trust.

Improved Search Visibility: The structure and content dramatically increased the site's performance for relevant investment and startup search queries, bringing more potential clients and partners.

Content Management Efficiency: Editorial teams now effortlessly manage new content, podcasts, and event updates, maintaining SEO momentum with fresh, topical material.

Enhanced Brand Authority: The seamless cross-channel content integration—from blog posts to YouTube—positioned Lobster Capital as a leading voice in the YC investment space, reinforcing authority and credibility.

If you’re seeking a results-driven UX/UI and Webflow designer who combines UI/UX excellence, technical creativity, and advanced SEO know-how for investor-focused web projects, I’m ready to bring your vision to life.